Currently browsing : advertisements
4th May, 2013
Election campaigns on TV: The real deal?
Considering the continuous violence on certain parties’ candidates over the last few weeks, political advertisements have taken on new importance.
Considering the continuous violence on certain parties’ candidates over the last few weeks, political advertisements have taken on new importance.
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7th March, 2013
Broadcasting blues
"I'm always picked to do the most well paying job in the business: operating broadcast studio during live, limited-over cricket matches."
"I'm always picked to do the most well paying job in the business: operating broadcast studio during live, limited-over cricket matches."
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14th February, 2013
The wall, the advertisement and newspaper
Times have changed in Pakistan and with them; the diseases, their causes, remedies and those claiming to treat them.
Times have changed in Pakistan and with them; the diseases, their causes, remedies and those claiming to treat them.
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17th November, 2012
Advertising analysis – Jazz Jazba
I fail to understand how Mobilink can so blatantly talk about Jazba when the logo itself is copied.
I fail to understand how Mobilink can so blatantly talk about Jazba when the logo itself is copied.
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10th November, 2012
Advertising analysis – EVO Wingle
The jingle is completely uninspiring where 'wingle' is used as a filler word because they seem to run out of words to rhyme it with.
The jingle is completely uninspiring where 'wingle' is used as a filler word because they seem to run out of words to rhyme it with.
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3rd November, 2012
Advertising analysis – Shoes for Everyone
A clever way of gaining the viewers attention was keeping the name Servis almost nonexistent in the advertisement.
A clever way of gaining the viewers attention was keeping the name Servis almost nonexistent in the advertisement.
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29th September, 2012
Advertising analysis – Pepsi: Made for cricket
It appears that gulping down Pepsi will tell you what you’re made for; while helping you get rid of a ridiculous fashion sense.
It appears that gulping down Pepsi will tell you what you’re made for; while helping you get rid of a ridiculous fashion sense.
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15th September, 2012
Advertising analysis – Insensitive pop-up ads
“Cricket fans were taken aback by the Service bus pop-up as it reminded them of the Lahore bus attack on the Sri Lankan team.”
“Cricket fans were taken aback by the Service bus pop-up as it reminded them of the Lahore bus attack on the Sri Lankan team.”
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8th September, 2012
Advertising analysis – The ‘chai’ culture
When marketing a tea brand, Pakistani advertisements inadvertently, or not, end up trying to sell their product to women by selling women themselves.
When marketing a tea brand, Pakistani advertisements inadvertently, or not, end up trying to sell their product to women by selling women themselves.
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31st August, 2012
Advertising analysis – 7UP Time
The fact that a character with a triangular face and eight locks of stand-up hair could dominate an entire era is proof that simple creativity works.
The fact that a character with a triangular face and eight locks of stand-up hair could dominate an entire era is proof that simple creativity works.
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25th August, 2012
Advertising analysis – Omung Lassi
It’s hard to tell why or how Guru, ho ja shuru is associated with the most popular drink consumed in Pakistan.
It’s hard to tell why or how Guru, ho ja shuru is associated with the most popular drink consumed in Pakistan.
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18th August, 2012
Advertising analysis – Ufone 14th August TVC
Our commercials should have a concept with immediate brand recall rather than just playing with our emotions.
Our commercials should have a concept with immediate brand recall rather than just playing with our emotions.
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11th August, 2012
Advertising analysis – UBL Omni
The way they introduce the simply put ‘Tareeqa badlo’ message, painted on the wall, speaks immensely for itself, and to the right audience.
The way they introduce the simply put ‘Tareeqa badlo’ message, painted on the wall, speaks immensely for itself, and to the right audience.
4th August, 2012
Advertising analysis – Zong Flutter
Magical dreams, surreal surroundings, handsome, suited man – It is petrifying to know the ’dreams’ Zong thinks Pakistani women have.
Magical dreams, surreal surroundings, handsome, suited man – It is petrifying to know the ’dreams’ Zong thinks Pakistani women have.
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28th July, 2012
Advertising analysis – Pepsi
Duniya hai dil walon ki: As far as we know it, Dil wale means those who are kind. So why didn’t Afridi and Misbah just share the bottle?
Duniya hai dil walon ki: As far as we know it, Dil wale means those who are kind. So why didn’t Afridi and Misbah just share the bottle?
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14th July, 2012
Advertising analysis – Omoré
Just because you’ve had a bad personal experience with your kindergarten teacher, it’s really not a good idea to retaliate through your own product.
Just because you’ve had a bad personal experience with your kindergarten teacher, it’s really not a good idea to retaliate through your own product.
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12th July, 2012
Say it all
The judges are the only ones who talk now while their addressees listen on in silence, lest they be held responsible for contempt of court.
The judges are the only ones who talk now while their addressees listen on in silence, lest they be held responsible for contempt of court.
